Tuesday, March 24, 2009

Brian Williams Increases S4L’s Visibility

Another banner day for Smile for a Lifetime Foundation! In the wake of Brian Williams talking about Smile for a Lifetime Foundation last night on the 6:00 news, Aimee Spencer, David Carter and I are getting blown up with emails, phone calls and texts from orthodontists who want to join the cause and integrate S4L in their community. We have also been contacted by numerous folks in need of braces and wanting to know if there is a Smile for a Lifetime chapter near them or if there will be one soon. I wish I could call Brian Williams and thank him for all he has done by choosing to mention S4L on his news cast. I wonder if he has any idea how many thousands of lives he has and will touch by spreading the word about the foundation. What a great concept – talking about good news on the nightly news. He is a genius. I suspect that the coverage S4L got last night will only lead to more interest and more coverage. Our goal from the beginning was to treat as many kids in need as possible and we believe that the more exposure the foundation gets, the more orthodontists we will be able to recruit to the cause and, ultimately, the more children that will receive desperately needed orthodontic treatment free of charge. What a great time to be alive. I suspect what is to come will surpass even my wildest dreams…

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